How Apryl Beverly Created A Copywriting Service for Multicultural Audiences

Apryl Beverly is The Million-Dollar Word Stylist and creator of Word Stylistz, the world’s FIRST woman-owner flat rate copywriting service delivering high quality marketing content to small business owners and entrepreneurs who cater to the needs of multicultural audiences. Apryl and I chatted about the start-up of her company Word Stylitz and the key to growing a profitable business. 

 

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Apryl Beverly (right) with participant

What inspired Word Stylitz?

AB: “Word Stylistz was created as a result of the need for those serving multicultural audiences to realize they can sell with their own voices.

So often, minority business owners believe they have to sound like the masses to gain visibility and recognition. Word Stylistz changes that by using personality-infused messaging to make our clients money. “


As a speaker, what are some tips you do to avoid getting nervous?

 

AB: “I listen to Beyoncé, Cardi B and Koryn Hawthorne. Mindset is everything before hitting the stage so I feel my head with positive motivation and go-getter anthems.”


What is the best business advice you received when you were building your business?

 

AB: “When you serve AND sell, you’re always be profitable.”


 

What is your personal or professional motto? 

 

AB: “Building a six-figure business doesn’t require sacrificing your sanity, sleep or sacred family time.”

 


 

Has a mistake ever led you to success?

AB : “Funny question because I’m a master at turning mishaps into magical opportunities. The key is choosing not to waddle in the mess of the mistake but find the magic in the experience. “


 

What is a book that changed your life?

AB: “My book, Shots Fired! changed my life because it confirmed my voice matters and I have strategies worth listening to. ”


 In moments of adversity and setbacks, how you do build yourself back up?

AB: “I talk to my husband. “


What do you love most about running a growing business?

AB: “Seeing my clients use clear messages to win opportunities, make more sales and grow their brands.”


 

What are some big goals for you this year? 

AB: “Turning Word Stylistz into a million-dollar service”.


 

Knowing what you know now, what would you have done differently starting out in your business? 

AB: “Set boundaries and respect my sanity, sacred family time and need for sleep.”


 

About Apryl Beverly 

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Apryl’s 5-star rated team of writers transform dull, boring words into spine-tingling sentences that propel folks to whip out their credit cards and smack the buy button! Visit us at www.stylemywords.co.

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