Cosette Rinab is a woman with a duty to create and inspire. She has worn many hats from working in performance marketing at hint water, Editor in Chief at Odyssey USC, and founder of her own Social Media Marketing Agency before stepping in front of the camera and pursuing her career as a creator. I had the pleasure to talk with Cosette about the key to great content, the challenge of being a boss, and finding your purpose.
What inspired you to become a digital creator?
What do you think it takes to be a great content creator?
What’s the best piece of advice you received when you were starting out as a creator?
What is the hardest thing about being a boss that isn’t obvious to the public eye?
“The hardest part about being your own boss, in my opinion, is being able to be taken seriously. As a young female who creates comedy videos, when negotiating deals often times I am communicating with older businessmen/women who work corporate 9-5 jobs. While I know my worth and am able to communicate with brands in a professional manner, I still sometimes find it difficult to be treated as an adult and a professional in the social media industry being in the position I am in.”
Who are some people that inspire you and why?
In moments of adversity, how do you build yourself back up?
What advice do you have for someone who hasn’t figured out their purpose yet?
Has a mistake ever led you to success?
What traits are you most proud of?
What’s your personal affirmation or scriptures that remind you to never give up?
About Cosette Rinab
Cosette Rinab, originally from New York City, got her start working in the social media industry at the age of only 14 years old, helping smaller businesses and creators develop their online presence on Instagram. Cosette has been able to garner a following of over 1,500,000 followers on her personal TikTok, while also having grown other accounts such as @SoYummy and @Blossom. She now consults with high–end brands on how to grow their TikTok and gain success on the platform as well as attends press opportunities to share her knowledge on TikTok. Cosette is currently pursuing a Bachelor of Arts with a focus in Public Relations and Advertising.
Cosette’s Contact Info
ikTok, Instagram, Twitter: (@cosette on all).