As a Mompreneur, Influencer, and Agent Consultant, Christine helps organizations to be more effective towards the Millennial audience with effective branding. I caught up with Christine as we discussed starting a new business, key tips to personal branding, creating content that is king, and the power of the millennial audience.
As a brand and agency consultant, what is the key to success when it comes to running your successful business?
How did you get started in branding?
What’s the most important advice you were given when you were starting out in business?
Tell a typical day in your life!
Has a mistake ever led you to success?
What’s the first thing you do every morning to start your day on the right foot?
At what point in your life did you lean about your field of work? What called you to it?
Which of your traits are you most proud of?
What does the world need more of? Less of?
The world needs more optimistic black women, and less judgement of their confidence.”
About Christine Michel Carter
Back in 2007, Christine Michel Carter owned a marketing firm with one simple mission: to help brands and the media understand “generation Y” (now known as millennial) spending power and black consumer behavior. Fast forward to today, and not much has changed. Christine still does this for brands via private consultations and at conferences as a speaker and panelist, but now she’s also teaching brands how to find the right macro, micro and nano influencers on Twitter, Instagram, Facebook and Pinterest for their brand.
As a writer, speaker and consultant Christine works with advertising agencies, research firms and companies to ensure they’re at the forefront of the minds of Black female and millennial mom consumers. This includes everything from delivering consumer insights and brand marketing content to helping HR and diversity teams attract and retain these hardworking professionals.
She has been featured in, and guest contributed to several global digital publications, including TIME, The New York Times, Harper’s BAZAAR, Health, Ebony, Women’s Health and has been called “the exec inspiring millennial moms,” a “mom on the move” and “the voice of millennial moms.” An advocate for Black women, Christine has also helped Senator Kamala Harris promote the Maternal Care Access and Reducing Emergencies (CARE) Act and supported the Congressional Caucus on Black Women & Girls.
Christine also regularly contributes to Forbes covering millennial moms in the workplace, diverse professionals and under 30 professionals and has interviewed a number of celebrity moms, including Tamera Mowry, Kristin Cavallari, and La La Anthony. Christine has also partnered with brands such as 23andMe, AARP, ALDI, Brahmin, Chicco, Goodwill, Orgain, Hungryroot, OtterBox, Suja Juice and Therapedic as a social media influencer.