Markitta In Your Business: “Podcasting and Branding”

More women are becoming entrepreneurs. How has your podcast platform changed you?

Markitta: “Starting my podcast has changed me by giving me the courage to put myself out there more to the world. It allows me to connect with business owners and entrepreneurs that are outside of my reach and my personal bubble. I always thought I would be in the background all of my life, but now I am able to shine in my own way. “

Out of all the people you interviewed so, who was your favorite and the biggest influence?

Markitta: “That is so hard to pick. I would say Iman Gatti. She witnessed her mom being killed by her father and she is one of the nicest people you could ever meet. Such a kind spirit and her mission is to assist others who have experienced the same tramas. She inspires me to keep pushing through my bs. “


Tell us a little background about why you created Markitta in Your Business.

Markitta: “I was inspired to create the podcast after launching the YouTube series version in 2016. I wanted people to know more about entrepreneurship, because it wasn’t a topic people discussed where I come from. Most people go to school, and get a “good government job”, but nobody told me I could start my own business. The series was a success, but I had a hard time keeping up with it because the time it took to schedule times to film. So I decided to move it to podcast. This allowed me to expand my network reach. I had gained so many friends all over the world since starting my journey, and the podcast version allowed for me to connect with them. “


 What is the most challenging thing you have endured during podcasting?

Markitta: “Recently, my podcast was hacked. So someone elses podcast took over mines on iTunes. It was a shock, but I was able to get it resolved quickly. “

Why do you feel your podcast is relevant? What topics do you think us women ignore, but we should be listening to?

Markitta: “I feel like the podcast is relevant because I speak mainly to women from all walks of life and backgrounds. The common theme between all of the guest is that nothing you do is wasted, and to keep being consistent.

I think that one of the biggest topics that women ignore is that it’s okay to put yourself first. We are groomed to take care of everyone else. These women discuss how it has been a benefit not only to themselves, but for their families to choose them for once. “

Name a book that changed your perspective on life. 

The Big Leap : By Gay Hendricks

A lot of people who have platforms never want to collaborate or network with others. This could turn into a downfall. Do you feel like networking is important if you’re running a business?

Markitta: “Yes! It’s extremely important, and has turned into one of my gifts. I am able to create and cultivate authentic connects. Without my network, I would have given up and settled a long time ago. It’s important to have a circle of people you can count on and who understand you without having to explain yourself. I have found this online and inperson. Without my network, there would be no podcast.”

Name a bible scripture or a famous quote on days you want to give up.

Jeremiah 29:11

“ For I know the plans I have for you,” declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future.”

What are the key tips to remember when you’re podcasting? 

  • Make sure that you record in a quiet area. 
  • Make sure that your wifi (internet) is working .
  • Be your FUCKING self.
markitta g

Markitta G. was born and raised in the Washington, D.C. Metropolitan area. After her move to Los Angeles from Washington, D.C., she discovered her passion for entrepreneurship and business. With her background as a corporate paralegal, she now mentors aspiring business owners and provides transforming coaching. Her mission is to inspire others by using her gift of gab while creating a network of women that uplift and support each other in everything related to business and entrepreneurship.



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