Regan Farley has consistently provided Public Relations and Marketing services to entertainment based clients since 2011. Regan developed her experiences from working with industry leaders and top-tier companies which include Fox Broadcasting Company, NBCUniversal, Def Jam Records, CBS Television and PS Media Talent. I had the pleasure to chat with her about the start-up of her agency firm, challenges and sacrifices she made in life & business, and 2020 expectations.
What inspired you to start The Regan Farley Agency?
RF: “The Regan Farley Agency has been around since I graduated from college in 2012. It was re-branded. Most recently, I was laid off last March and knew that I would take every ounce of breath within me to make my company successful, so this time the inspiration is for the sole purpose of betting on myself. Often times we get so comfortable with what we consider our normal that we aren’t comfortable being uncomfortable. Last March, I was removed from a situation that no longer served its purpose. From there I was given the wonderful opportunity to use all the skills I’ve learned within the Public Relations space to become a full-service agency.”
What challenges and sacrifices did you overcome when you decided to start it?
RF: “With anything, there are always setbacks but those make for a major comeback. Boy when I tell you, I have highs and lows like you wouldn’t believe. Some days I think of how proud I am of myself and then others I’m thinking it’s time to go back to work. So I face the challenge of self-doubt. But like my good friend in my head Jay-Z says, “The genius thing we did was that we never gave up.” Even on my doubtful days, I won’t give up.
What’s the best piece of advice you received when you were starting out in your line of work?
There is room for everyone at the top. Its never lonely; you don’t have to compete to eat. I go into all things not looking to be the only one at the table, but to help create a space for others to shine and bring other people along on the way up.”
What’s the most important lessons to remember while running your communication firm?
RF: “I think one of the most important lessons is that nothing happens overnight. You truly have to build solid relationships in the business and always be a sponge. Never stop learning and never stop creating. Sometimes as communications professionals, we are so used to telling the stories of our clients, but we have to remember that our stories must be told as well. Visibility is king even for you as the CEO.”
How would you define success?
RF: “I think success is undefined. It’s looked totally different for me than it did 3 years ago. For now, I will know that I’m successful when I can put other people in a position to win. For me, I think that’s when I will be successful.”
Name your favorite entrepreneurs/creatives that inspire you and why.
RF: ” My mom, Tiffany Domeny who is the best entrepreneur I know. All the inspiration was always in front of me. I adore Kachelle Kelly from the way that she was able to rebrand herself from doing parties and working with liquor brands to becoming a motivational speaker, author and much more. “
What advice do you have for someone who hasn’t figured out their purpose yet?
“Keep going and keep growing. Just because you may not have it figured out now doesn’t mean that you won’t have it figured out over time. Greatness takes time, but if you keep pounding the pavement you will get there. Always remember to run your own race. We get so caught up by what people are doing on social media nowadays. We forget to stop and remember that each person’s story is different. Stay the course in your race and keep moving forward. It”s a marathon, not a sprint.”
Which of your traits are you most proud of?
RF: “My resilience is undeniable. The willingness to live is such a great thing and I’m doing that more and more each day. In 2016, I was in a really bad car accident due to my epilepsy. It could have ended my life, but it is with that notion that I choose to live. I have to keep going and no matter the setback, I will bounce back. I would have inserted another Jay-Z reference, but you might get tired of me.”
Name 3 interesting facts about yourself.
1.) I’m the only child.
2.) I have epilepsy but it doesn’t have me.
3.) my firm will be amongst the greats very soon.
What can we expect from you in 2020?
RF: “You can expect for me to work on my Hustle Sold Separ8ly product line very soon and to kick off an event or two. Hustle Sold Separ8ly is a motivational lifestyle brand of mine that I’ve created in an effort to inspire both the now and next generation of entrepreneurs. We all need a sense of community and other go-getters to inspire you. So look forward to that in 2020 and also major projects from the Regan Farley Agency. I want to have my hands in everything.
About Regan Farley
Regan also provides media relations, media pitching, and social media services to individual clients and small businesses through her company the Regan Farley Agency. Through her passion for wanting to help others, Regan has partnered with organizations such as The Epilepsy Foundation of Greater Los Angeles & NY and crafting her young entrepreneur inspirational brand Hustle Sold Sepera8ly. She also contributes to sites such as Black Enterprise.com and Diva Gals Daily.