Influencer Natasha Weston Creates A Brand Sanctuary for Female Entrepreneurs

“Sometimes empowerment isn’t what we lack…prioritization & accountability is. “

-Natasha “Tottie” Weston

 

Natasha Weston believes “if you want to secure the bag, you have to get out there and show people what you’re werkin with.” As the founder of Brand You HQ and the Host of Table Talk With Tottie podcast, Natasha’s 2019 goal is to help 100 women transform their brands efficiently and effectively. I got a chance to catch with Natasha as we chatted about Brand You HQ, podcasting skills, juggling multiple successful businesses, and the important lessons she learned by running a creative business.

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Natasha Weston, Host of TalkwithTottie Podcast, Author, and Influencer

 What inspired you to start Brand You HQ?

NW: “I was inspired to start Brand You HQ after I hung up my one-on-one coaching hat early 2018. Coaching burnt me out but I still wanted to find a way to serve my audience on a larger scale. I had been creating courses from scratch all throughout the year all of which had great feedback and was getting the people in my tribe results. I asked myself, if I could create a space that would help transform female entrepreneurs personal brands, what would it look like. That’s when Brand You HQ was born. I wanted something that was affordable that I could maintain and put a great deal of my focus on this year.”

 As a mommy and author, how do you balance all your businesses?

NW: “I often get asked this question and my answer is always I don’t. I don’t balance it all. I have a team that consists of my mom (who I just officially put on payroll!) who helps me with my son Tyler and many of the administrative the final decisions I have to make a working entrepreneur. In a nutshell she keeps me SANE! Lol I also have an incredible virtual assistant who handles many of my behind the scenes logistics and customer correspondence. These are essentially the two people who keep things running overall. The bottom line is you can’t do business alone. A team is necessary.”

What are some topics you discuss on your podcast, Table Talk With Tottie?

NW: “Table Talk with Tottie is the place where I can just let my hair down and talk about everything that I am passionate about that relates to the millennial creative. I tend to center my topics based off of current events, entrepreneurship and lifestyle.”
new table talk with tottie cover art 2018

How did you get into podcasting and what’s your favorite thing about it?

NW: “I started my podcast in 2016 after I decided blogging wasn’t for me. I still wanted a way to build a relationship with my team and give them the uncut version of me while still providing value. I’ll say that’s my favorite part. I often tell people that I “record from the heart.” This basically means I’m not the average podcast show with a set schedule. I only publish episodes when I have something super valuable to say or offer my listeners.”

What’s the best advice you have for aspiring podcasters?

NW: “My best advice for aspiring podcasters is to JUST START and don’t get caught up in expensive equipment. I recorded 3 full seasons using my iPhone voice recorder in the small closet of my 1 bedroom apartment up until this year and now my show is on every major podcasting platform to include iHeartRadio and Spotify!”
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What are some of your favorite books/podcasts?

NW: “A few of my holy grail of books are Own the Room, The E-Myth Revisited and Secrets of the Millionaire Mind. As far as podcasts, the ones that I listen to weekly are Women Evolve w/Sarah Jakes Roberts, Style Your Mind, Small Doses with Amanda Seales, Oprah’s Masterclass and Myleik’s MyTaught You when she posts new episodes.”

Has a mistake ever led you to success?

NW: “ABSOLUTELY! Most of my mistakes has eventually led to a success and if they haven’t yet I know they will. I’ve literally created some of my best work (books, courses, podcast episodes) as a result of mistakes I’ve made and that’s where my people get the most valuable takeaways.”

 What’s the most important lesson you’re learned in running a creative business?

NW: “Put er’thang in writing and always make sure that what you’re creating is 100% a reflection of the legacy you want to leave.”
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What do you like to do in your spare time?

NW: “Watch wig reviews on Youtube! 😝

What is your biggest goal for 2019?

NW: “My biggest goal this year is to help 100 women actually see a transformation in their personal brands.

Bio

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Natasha Weston is a bestselling author, brand strategist and Chief Executive Officer at Tot Spot Productions helping female entrepreneurs to create influential and profitable personal brands using the digital space. She has over eight years experience as a professional development workshop facilitator and speaker. In that time she has earned a reputation as an engaging and effective professional who delivers motivation and knowledge in business and entrepreneurship. She achieves this by showing her audience how to acknowledge, build and cultivate their personal brands to become better leaders for tomorrow. She started her career as a public relations representative and has even explored acting and being exposed to filming on the sets of television shows such as Being Mary Jane and Empire. All of these experiences provided her with the foundation that now allows her to provide extreme value to her tribe.

After spending her last years in Corporate America in the banking industry, Natasha is now a sought after speaker and strategist for entrepreneurs and professionals who want to learn her easy to understand approach on personal development and business. With her engaging personality and real life experiences, Natasha connects with her audiences immediately and delivers content that they can understand and implement into their daily lives.

Natasha has made many strides as an entrepreneur over the last decade and has also been recognized by The White House for her work in gender equality at the United State of Women Summit in Washington, DC. As of today, she has been featured by an array of businesses, publications and blogs such as Sheen Magazine, Today’s Black Woman and Market America.

Natasha is also the bestselling author of three books including 10 Effective Ways to Start Your Business with 0 Dollars, Dare to Live Your Dreams and Brand You Like A Boss. When she is not delivering content online and working with clients, she leads her exclusive members only personal branding sanctuary for female entrepreneurs, Brand You HQ. Natasha’s overall goal is to challenge others to tap into their fullest potential in life, business and career.

 

Upcoming Releases: 
Brand You HQ launches February 1st!
For updates please join my email list at NatashaWeston.com

Natasha’s Contact Info:
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